Product information

Zapvision Vision Technology and QR Code Help Visually Impaired Access to Product Information | Article

Zappar, an AIPIA member specializing in Augmented Reality (AR) creation, has launched the Zapvision technology, which aims to provide access to relevant product information to everyone as a fundamental right, regardless of their visual ability.

The possibilities that computer vision technologies offer people with disabilities or disabilities are enormous. For example, Google showed off its prototype AR translation glasses for the deaf and hard of hearing last month.

At the AWE exhibition in the United States, Zappar recently showcased this innovative adaptation of QR technology, helping the visually impaired navigate the shopping experience, allowing them to find products on supermarket shelves while helping them providing access to vital product, price and brand information. in real time.

Zapvision is a brand new scanning technology and type of QR code that can be scanned remotely and adapts to smartphone accessibility settings for native apps. These “D3 QR codes” (named after its distinctive “dot-dot-dash” pattern) using the Zapvision SDK, can be scanned over 5 times the distance (115cm) of a normal QR code scanned via the camera on a smartphone, the company says.

Brands can easily and cost-effectively implement this D3 QR code on packaging at scale without having to use a new code scheme, take up additional space on the packaging, or introduce new printing processes. according to Zappar.

Thus, visually impaired customers can find products, in-store or on shelves at home, and access the product information they need, the company says. The Zapvision SDK and D3 Codes are supported by Zappar’s CMS to make it easy to set up and manage D3 Codes structuring information for any brand team.

This AR technology will work in any accessibility app that has the Zapvision SDK (a free downloadable Zapvision app will be available from Q4 2022 on iOS and Android) via the camera feature. The Zapvision SDK will be freely available for any developer to integrate into their existing applications.

Users simply point the camera at the product and at approximately 1.1 meters away a 15mm D3 QR code will be detected. Zapvision will announce the product category and its physical distance from the user via text-to-speech. It can detect multiple codes simultaneously in the camera view, allowing for easy product selection.

As the user gets closer, Zapvision can read any relevant information the brand has chosen to provide. This unique code scheme can serve both visually impaired and sighted audiences. By scanning the code with their phone’s built-in QR scanner, or with the QR scanner of their choice, sighted users can visit the traditional site referenced by the QR code.

Caspar Thykier, CEO and co-founder of Zappar, explained, “We have been exploring different approaches to code scanning, detection and localization for several years for different use cases. With Zapvision, we have the opportunity to enable all CPG brands and retailers around the world, who are already adopting QR codes on their packaging and signage, to simply and affordably improve the lives of hundreds of millions. of people.

“It’s a beautifully simple solution to a global problem. This does not solve all the problems that plague the blind and visually impaired community as they navigate the world around them. But it is a step towards a more inclusive and accessible society.

This article was created in collaboration with AIPIA (Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA join forces to bring news and commentary on the active and smart packaging landscape to a wider audience. To learn more about this partnership, click here.