Product information

Propel introduces Product Information Management (PIM) to extend go-to-market success on the Product Value Management platform

SANTA CLARA, Calif.–(BUSINESS WIRE)–Propel Software, creators of the industry’s first Product Value Management (PVM) platform, today announced the addition of Product Information Management (PIM) to its solution. This powerful enhancement seamlessly delivers accurate and personalized product content to customers across all sales channels. By connecting manufacturing and marketing teams with continuous, reliable product registration, Propel helps capitalize on new product launches earlier and capture new market opportunities faster.

Propel’s unique PIM offering provides a seamless thread that transforms technical data into engaging product content for customers, all on a single platform. Propel offers the only PIM solution enabling dynamic collaboration, synchronized workflows and data continuity throughout the product lifecycle.

Unlike stand-alone product lifecycle management (PLM), quality management (QMS) and PIM solutions that address siled business challenges, Propel’s PVM enables collaboration across the entire product. Companies looking to shorten product innovation and time-to-market cycles work in parallel with Propel to build resilient supply chains to ensure product availability and launch products faster.

Propel enables innovative and dynamic B2B and B2C companies to quickly create engaging experiences with centralized data, attributes and digital assets in the product record. By ensuring consumers receive accurate product information every time, across all channels, Propel helps build customer engagement and increase customer lifetime value.

“Despite improvements in product development technology, teams continue to miss budgets and time-to-market goals,” said Jim Brown, president, Digital Innovation Research, Tech-Clarity, Inc. “Siloed processes and technology solutions hinder collaboration between product and sales teams.As a result, sales teams lack the product information needed to do their jobs, delaying sales and marketing efforts, forcing work processes into series and increases the time it takes to introduce new products.Propel’s strategy is poised to close these gaps and create efficiencies that accelerate time to market and product profitability.

“Our customers need the flexibility to make critical product decisions that drive business growth – PVM with Product Enrichment provides a single solution to achieve this,” said Ray Hein, CEO of Propel. “It’s a clear competitive advantage when product and marketing teams work together using a continuous thread to create compelling products and content simultaneously. Streamlining these processes speeds time to market and profits – goals that many companies hope to achieve in today’s unpredictable business climate.

Available to Propel customers this month, Propel PIM offers:

  • Aggregated product data: Accurately and efficiently load information from source files and adjacent systems, including direct connections to Propel PLM and ecosystem partners. Good governance and role-based user groups ensure data integrity throughout the enrichment process.
  • Assortments of classified products: Quickly focus on the most relevant information with robust search, attribute filtering, and saved list views. Leverage data inheritance in category hierarchies and variant structures to easily add and modify content across large groups of skus without duplicate entries or errors.
  • Enriched product content: The scalable and flexible data model has unlimited configurable attributes to accommodate changing product lines and channel requirements. Create content and connect digital assets to product records in a simple, familiar user interface. Apply cross-functional workflows and content dashboards to streamline launches, updates, and approvals.
  • Product experiences enabled in sales channels: Export selected categories or records for omnichannel distribution.

For more information about Propel and PIM, visit

About Propel Software

Propel helps product companies grow revenue and increase business value. Our product value management platform connects sales and product teams to optimize decision-making, improve process efficiency, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, accelerating time to revenue and profit generation, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner, Propel powers Salesforce and drives product success for hyper-growth startups, trailblazers and Fortune 500 leaders in high tech, medtech and consumer goods. For more information, visit and follow us on LinkedIn.