Product information

IDC MarketScape Names Salsify a Leader in Product Information Management (PIM) for Commerce

BOSTON, August 4, 2021 /PRNewswire/ — Salsify, the Commerce Experience Management (CommerceXM) platform for branded manufacturers, distributors and retailers to win on the digital shelf, has been named a Leader in PIM for Commerce in the new IDC MarketScape: Apps Global Product Information Management for Commerce 2021 Vendor Evaluation Report identifies syndication, implementation experience and a set of strong retailer content management capabilities from its recent acquisition of Alkemics . These strengths led to Salsify being named a leader in the study.

According to the report, businesses should “consider Salsify when looking for a purpose-built brand manufacturing PIM to power your multi-channel commerce experiences,” according to the study. He goes on to describe Salsify as “a flexible and scalable multi-tenant SaaS PIM offering.”

PIM is a core offering within Salsify’s ProductXM platform. Global brands like Mars, L’Oreal, and Coca-Cola rely on ProductXM’s continuously adaptive check-in and workflow system to collaborate and deliver winning product experiences on the digital shelf.

“This is the second time in a row that Salsify has earned a leadership position in the IDC MarketScape PIM for Commerce study. The study further validates our vision and strategic direction in building an end-to-end platform that powers multi-channel and continuously adaptable product experiences,” mentioned Rob Gonzalez, co-founder and CMO of Salsify. “It also signifies another milestone for the company to have been named in the highest possible category in the PIM studies conducted by three independent analyst firms in 2021.”

According to IDC MarketScape, “Salsify was developed with syndication across all channels as a top priority and its syndication capabilities set it apart from other PIM vendors. A client we interviewed who uses Salsify heavily for syndication said: “If we got rid of Salsify, we would have to hire 10 people to do the work that Salsify automated for us.'”

The report also notes, “Customers and partner organizations we surveyed rated Salsify best-in-class for ease of implementation. One implementation partner commented, “Of all the PIMs I’ve worked with, Salsify is definitely the fastest we can implement. “

To download the IDC MarketScape: Global Product Information Management Applications for Commerce 2021 Vendor Evaluation, visit

About IDC MarketScape

The IDC MarketScape Vendor Assessment Model is designed to provide insight into the competitive fitness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on qualitative and quantitative criteria that results in a unique graphical illustration of each vendor’s position in a given market. IDC MarketScape provides a clear framework within which the product and service offerings, capabilities and strategies, and current and future success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential vendors.

About Salsify

Salsify helps brand manufacturers, distributors and retailers in over 80 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as a system of product registration, speeds product time-to-market, facilitates cross-team and cross-organization collaboration at scale, and provides the information needed to Continuously optimize product pages across all channels. The result is a buyer-centric, frictionless and memorable commerce experience. Exceptional commerce experiences that are delivered effectively improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins and speed time to market.

Find out how the world’s biggest brands, including Mars, L’Oréal, Coca-Cola, Bosch and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro and Intermarché use Salsify every day to stand out on the market. Marlet. digital shelf.

For more information, visit:

Ron Favali
[email protected]

SOURCE Salsify

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