Product information

GS Retail rolls out blockchain-based product information service

This image provided by GS Retail Co. shows its B-Link service.

SEOUL, July 29 (Korea Bizwire)GS Retail Co., a major South Korean retailer, said on Thursday it has developed a new blockchain-based product information service called B-Link.

B-Link uses blockchain technology to manage information on the production, distribution and consumption of specific products such as food and manufactured goods.

For agricultural products, B-link uploads information about production origin, storage method, harvest date, distribution channel and process to a blockchain, allowing anyone, including producers, distributors and consumers to verify the information.

In February 2021, GS Retail invested in Guhada, a blockchain-based shopping platform for foreign luxury items, and collaborated to develop the B-link service.

The retailer officially launched B-Link as a general purpose service and first applied it to pork products sold through its supermarket chain GS The Fresh.

Customers can check country of origin, livestock history number and processor information through QR codes printed on pork product labels.

Ashley Song ([email protected])