Product information

ChannelEngine and Akeneo Deliver Integrated Market and Product Information Management Solution for Brands and Retailers Worldwide | News

LEIDEN, Netherlands, March 23, 2022 /PRNewswire-PRWeb/ — ChannelEngine and Akeneo today announced that they have further strengthened their partnership. Together, they now offer a single global solution for brands and retailers, which is the result of a strong integration between ChannelEngine’s Ecommerce and Marketplace Management Suite and Akeneo’s Product Information Management (PIM) editions.

Akeneo’s unparalleled global community of hundreds of customers, developers and partners enables the Akeneo PIM ecosystem, built around an open SaaS platform, to continuously evolve to meet user needs, facilitate growth and maintain its revolutionary focus on the product experience.

ChannelEngine enables brands and retailers to access a global e-commerce landscape, opening doors to new markets and opportunities, and automates and streamlines their e-commerce operations. Brands and retailers can connect and sell optimally with ChannelEngine’s comprehensive e-commerce and marketplace management suite, which functions as a control center, bridging the gap between internal systems and all digital sales channels . ChannelEngine customers enjoy higher profitability with less manual labor, lower development costs, and faster time to onboard into new markets by selling across multiple channels, direct to consumers. Brands and retailers can reach millions of new customers and leverage ChannelEngine’s thriving partner network to easily sell in marketplaces around the world.

One of the biggest marketing challenges that most brands and retailers face when it comes to selling across multiple channels is keeping their brand image and message consistent across different channels. When they only sell their products through one channel, usually their own e-commerce website, it’s much easier to control and track the messages and branding they use to engage visitors who buy. their products. When brands and retailers start investing in multichannel, they are forced to manage their messaging and branding consistently across multiple channels, where each channel has different requirements, nuances, and best practices, resulting in enormous operational complexity.

When introducing their products to new audiences on new channels, brands and retailers need to ensure that they create a consistent brand and product experience for potential buyers, just as they would when those potential customers visit their own website and purchase products through their own e-commerce store. This means that brands and retailers need to keep all additional channels up to date, just like their own online store, to ensure a positive and consistent brand experience to drive sales and deliver a unique customer experience across all channels. canals.

The strong need for brands and retailers to deliver consistent cross-channel messaging and branding inspired ChannelEngine and Akeneo to build an integration between ChannelEngine’s e-commerce and marketplace management suite and Akeneo’s PXM studio. . Customers of this integrated solution will be able to easily create, enrich, organize and manage their product listings and content as well as e-commerce operations in marketplaces around the world. They will also benefit from fully aligned operational and technical support from ChannelEngine and Akeneo.

“With ChannelEngine & Akeneo Marketplace & PIM solution, managing branding, content and experience while selling in hundreds of out-of-the-box complex international marketplaces has never been easier,” said Fred de Gombert, CEO of Akeneo. “Our partnership with ChannelEngine, to develop this solution, exemplifies our commitment to unlocking our customers’ growth with best-in-class product experiences.”

“ChannelEngine and Akeneo’s integrated solution sees a global rollout with two industry-leading solutions joining forces. Available as a native app on the Akeneo Marketplace, brands and retailers can leverage our combined expertise in marketplace and product management to showcase their products to their customers in their preferred shopping space, with the right content, stored in the right place where they can directly fulfill their orders,” said Jorrit Steinz, founder and CEO of ChannelEngine. “By taking our partnership to the next level with Akeneo, a global leader in product experience management, we are ensuring that our customers will benefit from a powerful solution to sell optimally in marketplaces around the world. .”

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About Channel Engine

ChannelEngine enables brands and retailers to access a global e-commerce landscape, opening doors to new markets and opportunities. Customers can optimally connect and sell with ChannelEngine’s comprehensive e-commerce and marketplace management suite, which functions as a control center, bridging the gap between internal systems and all digital sales channels .

ChannelEngine’s user-friendly solution reduces the complexity of international sales and easily integrates into existing systems. Brands and retailers can reach millions of new customers and benefit from a thriving partner network to sell more and better in marketplaces around the world. With faster time to market; Connecting to and selling on hundreds of complex international marketplaces has never been easier.

Based in Leiden, the NetherlandsChannelEngine has offices in Munich, dubai, Singapore, melbourneand new York. ChannelEngine facilitates the sale of more than 6 million products from 8,100 brands on more than 200 sales channels. ChannelEngine customers include Bosch, Bugaboo, Staples, Reckitt, JBL, Polaroid, Rituals, Hunkemöller, Electrolux, Oneill and Brabantia. For more information visit https://www.channelengine.com/

About Akeneo

Akeneo is a global leader in Product Experience Management (PXM) that helps companies with products unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including e-commerce, mobile , printing, point of sale and beyond. With its open platform, state-of-the-art PIM, add-ons, connectors, and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates product information sharing. between channels and regions. Leading global brands, manufacturers, distributors and retailers including Staples Canada, Fossil, Air Liquide and Myer trust Akeneo to scale and personalize their omnichannel commerce initiatives. Thanks to Akeneo, brands and distributors can improve the customer experience, increase sales, reduce time to market, go global and increase team productivity. For more information, visit https://www.akeneo.com.

Media Contact

Tatiana GlushkoChannelEngine, 31 0642191974, [email protected]

SOURCE channel engine