Product information

Cavender Stores LTD. chooses Digital Wave technology to streamline product information management for e-commerce growth

Cavender’s Selects Digital Wave Technology to Accelerate E-Commerce Growth

Cavender Stores LTD., a leading retailer of western apparel brands, has chosen the Digital Wave product platform to accelerate e-commerce growth.

The flexibility and scalable nature of the Digital Wave Platform will allow us to be more innovative faster with our digital strategy.

— Dempsey Carter, eCommerce Director

MIAMI, Florida, USA, Feb. 24, 2022 / — Digital Wave Technology, Inc., a leading provider of omnichannel product experience management for consumer brands and retailers, announced today that Cavender Stores LTD., a leading retailer of Western apparel and accessories brands has chosen the Digital Wave product experience management platform to enhance its omnichannel readiness.

Efficiently reaching customers when and where they buy is essential for modern retail. With Digital Wave Product Experience Management, Cavender will be able to centralize all product content, improve team collaboration through automated workflows, improve data quality through governance, and reduce time spent end-to-end, including creating, attributing, enriching and publishing items to their e-commerce and digital channels. Digital Wave’s Product Experience Management will be Cavender’s one-stop place to go and learn all about the products.

“The Digital Wave team focused on understanding our business and processes. They listened carefully, learned, and offered a lot of best practices in product experience management. They showed us, from day one, that they were the right partner for us,” said Dempsey Carter, director of e-commerce at Cavender Stores, LTD. “Their solution will make it easier than ever for us to publish our product stories quickly online, improve site merchandising and searchability, which will reduce time to market and a better overall product experience for our clients. The flexibility and scalable nature of the Digital Wave Platform will allow us to be more innovative faster with our digital strategy.

“In its search for an enterprise-grade product experience management solution, Cavender went through a long and thorough process to evaluate the various solutions on the market,” said Lori Schafer, CEO of Digital Wave. “We are proud to have been selected and delighted to launch a long-standing partnership with this great organization.”

About digital wave technology
Digital Wave software solutions help brands accelerate omnichannel and direct-to-consumer digital sales and marketing. The company’s product experience platform centralizes, organizes, enriches, markets and publishes product content, improving speed to market and increasing channel distribution new items, reduces returns and labor costs, improves collaboration between internal teams and suppliers, and improves customer experience.

Learn more about Digital Wave at

About Cavender Stores LTD.
Cavender’s is the premier western clothing store for the southern and southwestern United States. Founded in 1965 by James and Pat Cavender, today’s company is run by their sons, Joe, Mike and Clay. It offers boots and other aspects of Western design, lifestyle and craftsmanship to its customers and has been named the nation’s top retailer for brands including Wrangler, Rafter C, Ariat, JRC & Sons, Twisted X, etc.

To learn more about Cavenders, visit

Tori Hamilton
digital wave technology
[email protected]