A new national study commissioned by SICPA North America, a leading provider of regulatory compliance solutions, shows overwhelming support among cannabis consumers for more in-depth information about the products they can use. The poll was conducted online by The Harris Poll among 2,056 American adults. Key findings from the study include:
Nearly three in five (58%) cannabis users (defined as those who have ever used cannabis products) say they do not know how to determine which cannabis products are worth consuming and which are not, probably given the myriad of product options in the marketplace.
More than four in five cannabis consumers, or 83%, support requiring cannabis retailers to provide consumers with verified certificates to validate that their products have been legitimately tested for safety and potency.
Four in five cannabis users (80%) say it is important for them to have a way to check the safety of a cannabis product before using it.
Nearly four in five cannabis consumers (78%) say it would be important for them to be able to validate whether a cannabis product has already been recalled before making a purchase.
“Cannabis consumers are clearly looking for more in-depth information about the safety of cannabis products, whether they use flowers, concentrates, edibles, tinctures or topicals,” said Karen Gardner, director of the marketing at SICPA US. “Consumers’ desire for more information about the safety of the cannabis products they consume aligns with SICPA’s survey last fall that showed a broad appetite for secure, tamper-evident labeling of cannabis products. cannabis products to ensure that cannabis products are legitimate and safe.”
When it comes to improving social equity in the industry, the survey also shows that there is broad support for purchasing cannabis products from historically disadvantaged businesses, with 63% of cannabis consumers favor buying cannabis products from historically disadvantaged groups, such as people of color, women, veterans, or small businesses, rather than buying from groups that don’t. Social equity has been a priority for cannabis legalization and licensing in many states, with some states creating programs offering reduced fees and mentorship to encourage historically disadvantaged groups to enter the market. New York, for example, which legalized cannabis in 2021, has set a goal for 50% of licenses to go to minorities and other social equity seekers.
Similar to the growing interest in organic products in the food industry, the SICPA survey also shows strong support for organic products; more than three out of four cannabis consumers (77%) would prefer to buy cannabis products developed using organic principles rather than those that are not.
The SICPA survey also measured cannabis use among Americans, finding that 50% of Americans have used cannabis products at some point, with more than 1 in 3 (36%) reporting having used cannabis products. cannabis in the past 12 months, and 13% report having used cannabis products for the first time in the past 12 months. This is the second SICPA-The Harris Poll survey on cannabis; the first poll, released in the fall of 2021, showed broad support among Americans for secure labeling of cannabis products to verify their legitimacy and safety in the marketplace.
This survey was conducted online in the United States by The Harris Poll on behalf of SICPA between January 11 and 13, 2022 among 2,056 adults aged 18 and over, of whom 1,022 had ever consumed herbal products. of cannabis. This online survey is not based on a random sample and therefore no estimate of theoretical sampling error can be calculated. For full survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].
About the Harris Poll
The Harris Poll is one of the oldest surveys in the United States that has tracked public opinion, motivations and social sentiment since 1963 and is now part of Harris Insights & Analytics, a global consulting and research firm market that provides social intelligence for times of transformation. We work with clients in three main areas; build a 21st century corporate reputation, develop brand strategy and performance tracking, and earn organic media through PR research. Our mission is to provide information and advice to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.
SICPA is a trusted global provider of authentication, traceability and verification solutions, protecting the majority of the world’s banknotes and identity identifiers and billions of regulated products against counterfeiting and fraud. SICPA currently provides secure labels with authentication and traceability solutions to 44 US states and more than 20 countries for regulated products including cannabis, tobacco, alcohol and pharmaceuticals. Founded in 1927, SICPA operates worldwide with its global headquarters in Lausanne, Switzerland, and its US headquarters in Springfield, VA. https://www.sicpa.com and https://us.sicpa.com/cannabiscontrol.